Our fall initiative, “Take a BITE out of Puppy Mills” was intended to educate people worldwide about puppy mills in a non-graphic, family-friendly creative way and we are thrilled to report that it was hugely successful!
With YOUR help, more than 700,000 people were educated about the pet store/puppy mill connection and more than 106,000 educational materials were distributed throughout the month of October. Teddy was ‘counting’ on you and you came through!
Where did the idea come from?
Teddy, a puppy mill survivor and spokes-dog against puppy mills, was the inspiration behind our Halloween-themed awareness campaign. Because of health concerns, Teddy had to visit his doctor (aka “the bloodsucker”) for a series of blood tests and one day he decided to wear his vampire costume to an appointment … and the idea was born!